The deal covers six CFG teams – Manchester City (men and women), Melbourne FC (Australia), Girona (Spain), Atlético Torque (Uruguay), and the recently acquired Sichuan Jiuniu FC (China). The current deal pays Liverpool around £45m each year. Both London clubs both recently conclude deals of around £60M ($79m… Excluded from the deal is New York City FC. All rights reserved. Rather we can get numbers through unattributed sources close to the action. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world,” said City Football Group CEO Ferran Soriano. Nike holds that title with its Barcelona deal, while Manchester United and Adidas take the second spot. Although CFG and Puma did not announce the value of the deal it has been widely reported as being worth £650m ($860m). Manchester United’s ten-year deal with Adidas that runs to 2026 remains the gold standard, paying an estimated £75m ($99m) a year. Here's hoping these are the 3. “Puma share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”, Puma Is Collaborating on Tetris-Inspired Sneakers, 13-Year-Old Soccer Talent Olivia Moultrie Goes Pro, Signs With Nike, FC Barcelona’s Rafinha Is Ordered by Court to Wear Adidas or Pay up to 1 Million Euros, © 2020 Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. I was a Soccer Analyst for Fox Soccer Report and Fox Soccer News from 2001 to 2013. Last modified on Thu 28 Feb 2019 16.34 GMT. The last set of published CFG accounts for 2017 showed 92% of revenue was attributed to Manchester City. However, the number is pretty much the going rate for a top Premier League team that isn’t Manchester United. In this current season and the last, Nike has provided kit to Manchester City, Chelsea, and Spurs. The deal is the second biggest in the Premier League, behind Manchester United’s £750million agreement with … There is a good reason to believe that Liverpool can get close to, or even exceed, Manchester United’s £75m. • Deal thought to be second in England, only to United• Agreement starts next season and covers City’s sister clubs, Thu 28 Feb 2019 16.06 GMT A deal with Manchester City ended in 2013. MLS has a league-wide deal with Adidas that covers all teams and runs until 2024. Of course, in trying to compare deals there are a couple of important caveats. Want to read more articles like this one? When the Arsenal deal comes on stream next season, the London club will be the 4th team of the top six to team up with Adidas – Spurs and Manchester City being the exceptions. The first is rarely do teams and the kit suppliers confirm the value of the deals. Umbro, once an aggressive pursuer of big teams, has fallen by the way. I have been a soccer writer and broadcaster for over 25 years and have followed the world's game for as long as I care to remember. Adidas reportedly shelled out nearly $400 million to reach a five-year contract with the club. Björn Gulden, Puma’s chief executive, said the agreement with Manchester City was the biggest deal his company had ever done, while Ferran Soriano, the head of the City Football Group, described the partnership as ground-breaking. © 2020 Forbes Media LLC. Some described the amount as staggering. Historically, Liverpool merchandise is extremely popular and there have been shortages reported over the last two seasons on account of unexpected demand. While the German sportswear giant declined to share terms of the deal, multiple outlets are reporting the companies reached an $860 million, 10-year contract. Manchester City have signed a long-term kit deal with the German company Puma, who will replace Nike from next season in a 10-year agreement worth £65m per season. “We want to maximize on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”. I have been a soccer writer and broadcaster for over 25 years and have followed the world's game for as long as I care to remember. #ManCity #puma pic.twitter.com/X5gNRP3Xdc, — reese davies (@heese) February 28, 2019. Puma has reached a long-term deal with Manchester City that’s reportedly worth more than $860 million. Necessity calls for Manchester… Under Armour was Spurs’ provider for five seasons from 2012 to 2017. The brand announced the partnership Thursday. Warrior and Liverpool teamed up for three years (2012 to 2015) before Warrior stepped aside to make way for its parent company, New Balance. If 92% of the Puma deal is credited to Manchester City, it would place City is the same wheelhouse as Arsenal and Chelsea. Manchester City, by far the dominant team in CFG’s stable, currently earns just £12m ($16m) per year from a deal with Nike that started in 2013. 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