His grandfather, father and Toby have all been Ford truck owners! I cant stand the guy they use now ; makes me sick !!!!!!!!! In the 80’s, “Heartbeat of America” and “Like A Rock” were great campaigns, too bad so many of the cars “Heartbeat” was attached to were, in my opinion, craptastic. As you pointed out the "conversation with him would probably drift away from trucks to his leading ladies". 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I love Howie Long and think he does a great job promoting the Chevrolet Silverado. @ Kevin. Sadly, however, we don’t get to know Sam very well, and we can’t determine if he could tell a Posi from a Locker. I did it as a mechanic, Freightliner used the 6.7 for 2 years before Dodge got it and I was not impressed, and their automatic transmissions are a fail. I tried to find those on youtube but the old official ads are gone. > The Ford guy, being the nice guy he is, tows the other guys' stuff out of the > water (nice shot of the Ford pulling the Chevy AND boat out of the water). Chevrolet introduced “Like a Rock” as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger’s 1986 song. Why? Yahoo fait partie de Verizon Media. The conversation sometimes turns a little folksy, but at least Howie was listening. I agree with you.. What happened to Chevy?? I used to be able to watch those cartoons all the time; now the airwaves are full of a bunch of garbage that gives me a headache. Even that old picture at the top of this thread is awful. The Stripped Chassis provides the framework for your business. Standard messaging and data plan rates may apply. Take the dog off the chain to let him fight. I remember as a kid in the 60’s Chevrolet TV ads well and truly sucked. He had memorable roles in “The Music Man,” “It’s a Mad, Mad, Mad, Mad World” and “The Russians are Coming, the Russians are Coming.”. Can anyone post a link to the ad since I can’t see it. That said, I suppose this spares us the legion of drug ads that Americans are subject to. GMC has a bullet proof transmission, the engine is quiet and powerful and they backed it up with a warranty. Is your pick-up truck built "Ford Tough" or "Like A Rock"? Yeah, I’ve just got a big blank area below the text…, I managed to dig up the link By entering your mobile phone number, you expressly consent to receive a text message on your mobile phone. Amen! These ads are so potent that they’ve spurred parodies, and Denis’ contributions have been mocked as well. Ford Promises ‘Big News’ At 2020 Goodwood Event. Customers are invited to participate in a survey administered by MaritzCX, an independent, third-party supplier. The iconic “Like a Rock” campaign continued through the end of the 2004 model year. He is by far my #1 pick! Roush Ranger Performance Pacs Deliver Impressive Performance Gains. Sounds like a match made in heaven. Well then, why skimp on your truck rack? Still have questions? The Looney Tunes were meant for the movie theater – that’s where they were initially shown. I would put either one of them ahead of Howie and Mr Angry. Only his friend Stuart Cavender in Texas has the local ones up. They’re funny when a person is a kid for one reason, but they’re funny when a person is an adult for a completely different reason. Ford has used country singers like Alan Jackson and Irlene Mandrell in the past to promote their pickups, but none has the truck cred like Toby Keith. Leo Burnett, the agency behind the new … I've never been a Denis Leary fan, but Ford does use his voice and personality to great effect. Exercise your rights under the California Consumer Privacy Act. Your job has never been tougher. Howie Long would kick Mike Rowes Donkey rear end! What a moment that was. > > After everyone is dry, the 2 guys are talking and the Chevy guy says, "Wow - > that sank fast." Approximate value of parts from a 2001 Chevy Venture minivan (blown engine)? Voila! We’ve narrowed down the field to six: Denis Leary, Mike Rowe, and Toby Keith for Ford, Howie Long and Tim Allen for Chevrolet; and Sam Elliott for Ram. Get that black pos up front out of there. Granted, they were all hired to sell a product, and their effectiveness as a marketing tool is a worthy debate topic for financial analysts. “Do You Know The Way To San Jose” becomes “Dodge is turning up the fever NOW!” And then there was VW…classic stuff. It’s funny, the spokesman least likely to know anything about trucks is probably the voice behind the most effective truck commercials we’ve seen lately. Feel free to delete one of them. Let Beyonce or one of those stupid ghetto rappers do GMC ads. Chevy: Ever since the early 90's and the 'Like a Rock' commercial they had with Bob Seger. IT SELLS ITSELF". Of course it still sells like hotcakes so I guess people want the Mack truck styling. Just based on his fighting-in-the-trenches persona, we’d like to believe that Howie drove to practice in a Chevy dually with a Bell Tech four-to-six-inch drop and cool-for-its-day scallop paint job. Perhaps Chevy is still sore about a Ford ad I remember seeing in the 90’s: A Chevy tries and fails to pull a boat up a ramp before rolling back into the drink. 1997 Chevrolet C/K Truck Commercials – Like A Rock. Which is ironic, as I remember seeing the ad on Jalopnik a few years ago. And just to pre-empt any pinko Canuck remarks in the comments, the F-Series is the best selling vehicle up here too, even with higher gas prices.